HOOVER, Ala. (4/22/2022) – JOYful, an Alabama-based, minority-owned, online small business specializing in custom apparel and merchandise, is partnering with The World Games 2022 to provide limited edition merchandise in honor of the upcoming games taking place in Birmingham, Ala. July 7-17, 2022. Owned by husband and wife duo Chandra and Patrick Harvey, JOYful was created in 2020 with a foundation built on family. The retail company prides itself on providing products and services that allow its customers to enjoy every moment of life.
“It is an honor to provide merchandise for the volunteers, participants, and attendees of the World Games 2022,” says Chandra Harvey, co-owner of JOYful. “My family has lived in the Birmingham-area for over 20 years and we consider this home. The ability to leverage our life and professional experiences to grow our business in the city we love brings us so much JOY (pun intended).”
Adding joy to the lives of its customers by providing designs that highlight experiences they love to participate in and support is the main goal of the retail company. The partnership with The World Games 2022 will provide a unique experience where guests, athletes, volunteers, and many others will be able to wear memorable apparel and merchandise to commemorate the historic event.
“We are so thrilled to have JOYful by Harvey as one of our official merchandise partners of The World Games 2022,” states Kathy Boswell, Executive Vice President of Community and Volunteer Engagement for The World Games 2022. “Chandra and Patrick have a deep passion for what they do and have been big supporters of their communities. The licensing program is another way that The World of Opportunity program is being inclusive of diverse, small, and local businesses. It means a lot to us here at The World Games to have a diverse pool of partners to help us show the world just how magical Birmingham is.”
The online retail company offers custom stores for other small businesses and events. The company now carries merchandise for Shades Mountain Park, located in Hoover, and the University of Alabama Black Alumni Association. In addition, JOYful also carries apparel for many local schools such as Hoover High School, Spain Park High School, Oak Mountain High School, Vestavia Hills High School, and many more.
“We are immensely excited to associate our business with such a momentous occasion in our city and elated that our products, designs, and vision will complement the experience of The World Games 2022 Birmingham,” says Patrick Harvey, co-owner of JOYful. “Having a family-owned operated business here in Alabama has been a blessing, and we look forward to a wonderful summer here in the Magic City.
The World Games 2022 collection by JOYful will be available for sale online beginning April 22, 2022. To learn more about the collection or to shop, please visit www.joyfulbyharvey.com.
About The World Games 2022:
The World Games is an 11-day international multi-sport event organized with the support of the International Olympic Committee. An anticipated 3,600 elite athletes from over 100 countries will compete for gold in more than 30 of the fastest growing sports in the world. To learn more about the upcoming games, please visit www.twg2022.com.