Birmingham’s Gilberto Herrera Wants to Fix How Local Experts Turn Attention Into Paying Clients
The founder of Profitable Pro, Inc. says most business owners don’t have a marketing problem. They have a flow problem.
BIRMINGHAM, Ala. — Gilberto Herrera didn’t start out running a business growth company. He started out surviving.
Born in Panama City, Panama, Herrera came to the United States as a kid and grew up in rough conditions. As a teenager he ran with gangs. He became a father young, before he had much figured out. Somewhere in there he decided his life was going to look different, and he started rebuilding it piece by piece, first through direct sales, then banking, then insurance.
That’s where he learned how to sell. Real selling, the kind where you have to earn trust before anyone hands you money.
Years later, Herrera stood on a TEDx stage. He spent four years as Alabama’s Grow with Google Coach. He sat on the board of the AG Gaston Boys & Girls Club and now leads the Everybody WENS board as President. Somewhere along the way, Profitable Pro, Inc. was born out of a simple idea: most business owners are talented. They just don’t have a system for turning that talent into money.
The Problem Herrera Keeps Seeing
Ask Herrera what’s actually wrong with most struggling businesses and he won’t say marketing.
“Everyone thinks they need more leads,” Herrera said. “That’s rarely it. They post content with no offer attached. They get leads and never follow up. They land a great client, get a great result, and never turn it into a testimonial or a referral. Nothing in the business is talking to the other parts.”
He calls this a broken Profit Flow, and it’s become the core of how he works with clients. Instead of treating marketing, sales, onboarding, and client results as separate problems, he connects them so one part feeds the next. A client gets a result. That result becomes proof. Proof brings in the next client. Herrera says when business owners stop chasing tactics and start fixing that chain, growth stops feeling random.
What He’s Bringing to Birmingham
Herrera works hands-on with coaches, consultants, speakers, and other service-based business owners on:
- Positioning that makes premium clients say yes faster
- Sales conversations that actually close, not just impress
- AI and automation that saves owners hours a week without making the business feel cold
- Building something that doesn’t fall apart the one week the owner takes off
He also speaks around the country on resilience, leadership, and what it actually takes to grow a business past the point where it depends entirely on the person who started it.
How to Reach Gilberto
Business owners curious where their own Profit Flow is breaking down can text **FLOW** to (205) 832-5773, or visit https://www.gilbertoherrera.com/
About Profitable Pro, Inc.
Profitable Pro, Inc. helps coaches, consultants, experts, speakers, and service-based entrepreneurs build businesses that don’t run on guesswork. The company works across positioning, offers, sales, AI, automation, and day-to-day operations, with the goal of building something that grows without wearing the owner out.
