One Black Man’s Opinion w/ Iva & guest Lawrence Broom

The word distinguished, defined as successful, authoritative and commanding great respect describes CEO/Founder of Brooms Enterprises , Lawrence Broom.

Born January 6, 1979 in Birmingham, Al, Lawrence knew at an early age that he was destined for greatness. While in middle school, “I knew I wanted to be someone that mattered.” A business mindset was cultivating and would evolve into the birth of Brooms Enterprises . As with any great thing, it doesn’t become great overnight, it becomes great with learned lessons, dedication and consistency.

LEARNED LESSONS
Daily visits to his fathers business, Brooms Unisex Barber & Style Shop, started at the young age of 5. These visits unknowing would birth a CEO, whose main concern was seeing the individuals around him reach their greatest potential. “Seeing people reach their greatest potential, is the real win.” The visits allowed him to gain a better understanding of entrepreneurship and would help him to create a music/clothing store (J&L Music & Fashion & Xclusive Fashion) and a hair salon (Salon Chayil). Creating these businesses gave him the insight on what it would take to not only create a business but maintain the business.

DEDICATION
With success comes struggle, and Lawrence overcame being incarcerated on the journey of becoming great. Being young and black growing up in the inner city, there were some decisions that were made that placed Lawrence in prison. Despite this set back, Lawrence was dedicated to overcoming the odds and establishing a brand that gave back to the community.

CONSISTENCY
If one were to ask Lawrence what his brand represents, he would tell you it represents defeating the odds. Regardless of his past, Lawrence makes it his business on a daily basis to educate the culture in understanding having economic control as well as sharing with them if they hold on, trust the process and lock in, they too can achieve greatness and are in control of their destiny.

The vision for Brooms Enterprises is just beginning to blossom and is the foundation for several different entities under the Broom umbrella. Lawrence Broom is definitely a black man that didn’t allow his circumstances to dictate his destiny.

SPONSORED BY: The Birmingham Business Resource Center + Doctor Kre + Sheriff Mark Pettway